An open-hearted public conversation based on facts and evidence is our best bet to solve our most burning problems. However, the facts and evidence seem to be at an ever-widening disadvantage vis-a-vis meaningless and explosive content, the main function of which is to appeal to our reptile brains through a (false) sense of urgency & by invoking fear.
In the race for clicks and attention, we are further distracted and lost in a sloppy information environment, either in the form of "experts droning on" or "clickbait sliders" which take you nowhere in the end. We feel more hungry as we consume that content. A healthy public conversation and a meaningful debate is lost in between.
A lot of the important ideas, perspectives and even issues are missing from the public eye. We hate that! Most valuable things in life that matter in the long run generally come-off as counter-intuitive, requiring our slow thinking brain to click. Thus, they are harder to communicate, harder to break down, harder to understand and harder to digest.
Thus, the good and important need to be communicated twice, or better, ten times, as smartly and beautifully to the audiences in today’s click-bait environment. The only meaningful way in the long run is to provide value to the audience.
We understand that and we made it our core value. Fortunately, today, audiences are more informed, educated and are increasingly demanding better quality content! They are more aware than ever of the value of their attention and cognizant of the primitive techniques to appeal to their instincts to get them drawn into content.
We believe our only tool is storytelling, both audio/video and written form. Hence, emerged Digimar Institute, a next generation think-and-do tank which has one simple mission: develop new digital techniques to meaningfully advance the public debate!
- How can we provide value to the audience both in terms of substance and delivery?
- How can we make “important” more beautiful, understandable and engaging? Thus, how can we make “important” more wide reaching?
We trade attention and we recognize that it’s scarce and increasingly scarcer. As all scarce things, attention is valuable, so we’d like to compensate the attention we receive with the currency of good quality, fulfilling content. We want our audiences to feel fulfilled after they consume what we produce. We want other social impact organizations to embrace the same spirit
To that end,
a) we do research and development on how information is consumed by different audiences through different digital channels, platforms & mediums
b) we develop new digital storytelling practices to meaningfully meet the audiences, natively, to advance a more meaningful public debate
c) we cooperate with other social good organizations to advance their messaging and help make their causes more visible & engaging
A part of DIGIMAR institute works as an innovation lab, constantly working on developing new digital formats, tools, strategies, models and techniques that are native to each platform, to meet the audience organically to communicate the “important" with large audiences and to make them aware. We always try to better understand through innovative research on what audiences are hardwired to, how and why? We continually work on developing better and more accurate techniques to identify and measure our impact to have a solid direction.
We cooperate with other social impact organizations to help them advance their messaging, to craft better strategies and to make them visible to larger audiences. We share our models, findings, tools and techniques with public and advocate for wider use of them by those who are seeking social impact. This includes universities, research centers, think-tanks, NGOs, social enterprises, individual leaders and change-makers.
Today’s audiences are used to information finding them. Information is abundant but very little sticks. Today’s audiences need, more than anything, genuine conversations and context rather than experts droning on them! The only way to create a genuine conversation is to connect at the audience level and build communities. We don’t just gather people, we instead try to cultivate meaningful relations with our community through design thinking.